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LSI stands for Latent Semantic Indexing. It is a part of the Google’s algorithm which enables the search engine to understand the content of a page and the intent of the search queries. It identifies related words in content to better classify web pages and thus to deliver more relevant and accurate search results. It can understand synonyms and the relationship between words and thus can interpret web pages more deeply to provide relevant information to users. For example, if…
The referral traffic refers to the visitors that come to your site from the direct links on other websites rather than from the search engine. In simple words, the visits to your domain directly from other domains are called referral traffic. For example, a site that likes your page may post a link recommending your page. The visitor on this site may click on this link and visit your site. You can also increase referral traffic by leaving links on…
Update your pages regularly: You must have to frequently add new, original and quality content on the website for this. Server’s Uptime: If a site is down for a long time, the crawlers reduce the frequency of crawling for that site. So, host your website on a reliable server with good uptime. Create Sitemaps: You can submit sitemap of your website to make your site discover quickly by search engine spiders. In WordPress, you can generate dynamic sitemap with Google…
RankBrain is Google’s machine-learning artificial intelligence system designed to help Google to process search results and deliver more relevant information to users. It is a part of the Google’s Hummingbird search algorithm. It can learn and recognize new patterns and then revisit SERPs to provide more relevant information. It has the ability to embed the written language into mathematical entities called vectors that Google can understand. For example, if it does not understand a sentence, it can guess its meaning…
Alexa.com is a website and a subsidiary company of Amazon.com that provides a wide range of services out of which one is Alexa rank. This rank is a metric that ranks websites in a particular order on the basis of their popularity and website traffic in the last three months. Alexa generally considers the unique daily visitors and average page views over a period of 3 months to calculate the Alexa rank for a website. Alexa rank is updated daily….
PPC stands for pay-per-click. It is a type of search engine marketing in which you have to pay a fee each time your advertisement is clicked by an online user. Search engines like Google, Bing, etc., offer pay-per-click advertising on auction basis where the highest bidder gets the most prominent advertising space on the SERPs so that it gets a maximum number of clicks.
CTR stands for Click through Rate. It is calculated by dividing the number of times a link appears on a search engine result page (impression) by the number of times it is clicked by users. For example, if you have 10 clicks and 100 impressions, your CTR would be 10%. The higher the clicks, the higher will be the CTR. A high click-through rate is essential for a successful PPC, i.e., the success of a PPC depends on the CTR….