Many search engines use programs called spiders to index websites. The spiders are also known as crawlers or robots. They act as automatic date searching tools that visit every site to find new or updated web pages and links. This process is called web crawling. Spiders follow hyperlinks and gather textual and meta information for the search engine databases. They collect as much information as they can before relaying to the server of the search engine. Spiders may also rate…

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A ccTLD is a country code top-level domain extension that is assigned to a country. It is based on the ISO 3166-1 alpha-2 country codes, which means it can have only two characters, e.g., .us for the United States, .au for Australia, .in for India. So these domain extensions are reserved for countries. For an SEO interview question about ccTLDs (Country Code Top-Level Domains), the correct answer would be: “ccTLD stands for Country Code Top-Level Domain. It is a top-level…

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Image Alt text is a feature which is added to an image tag in HTML. It appears in the blank image box when the image is not displayed due to slow connection, broken URL or any other reason. It provides information about the image to the search engines as they cannot see or interpret images. Thus, it enables you to optimize images or improve the SEO of your site.

Mobilegeddon is a search engine ranking algorithm introduced by Google on 21 April 2015. It was designed to promote mobile-friendly pages in Google’s mobile search results. It ranks the websites based on their mobile friendliness, i.e., the mobile-friendly sites are ranked higher than the sites that are not mobile friendly. After this algorithm update, mobile friendliness has become an important factor in ranking the websites in the SERPs.

CTR stands for Click through Rate. It is calculated by dividing the number of times a link appears on a search engine result page (impression) by the number of times it is clicked by users. For example, if you have 10 clicks and 100 impressions, your CTR would be 10%. The higher the clicks, the higher will be the CTR. A high click-through rate is essential for a successful PPC, i.e., the success of a PPC depends on the CTR….

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What is Google Analytics? Google analytics is a freemium web analytics service of Google that provides you the detailed statistics of the website traffic. It was introduced in November 2005 to track and report the website traffic. It offers you free tools to understand and analyze your customers and business in one place. It mainly comprises statistics and basic analytical tools capable of monitoring the performance of your site. It tells you various important things about your website like your…

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Meta tags are the HTML tags that are used to provide information about the content of a webpage. They are the basic elements of SEO. Meta tags are incorporated in the “head” section of HTML, e.g.Meta tags are placed here. The Meta tags are of three types. Each tag provides specific information about the content of the page. For example:<head>Meta tags are placed here</head>. Title Tag: It is the most important of all the Meta tags. It tells search engines…

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An internal link is a URL link placed on your website that points to your another webpage. It is different from an external link which leads to another website. Internal links are very useful regarding SEO as they: Provide site structure: The internal links of a website helps search engines to crawl and index your website. Search engine crawlers or robots use internal links to evaluate your website and are better informed while ranking your website on search engine result…

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Google analytics is a freemium web analytics service of Google that provides you the detailed statistics of the website traffic. It was introduced in November 2005 to track and report the website traffic. It offers you free tools to understand and analyze your customers and business in one place. It mainly comprises statistics and basic analytical tools capable of monitoring the performance of your site. It tells you various important things about your website like your visitors, their activity, dwell…

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A Google penalty refers to the negative impact on the search rankings of a website. It can be automatic or manual, i.e., it may be due to an algorithm update or for using black hat SEO to improve the SEO of a site. If the penalty is manual, Google informs you about it through webmaster tool. However, if the penalty is automatic such as due to the algorithm you may not be informed. Google generally imposes the penalty in three…

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