Keyword stuffing refers to increasing the keyword density beyond a certain level to achieve higher ranking in the SERPs. As we know, web crawlers analyze keywords to index the web pages, so some SEO practitioners exploit this feature of the search engine by increasing the keywords in a page. This way of improving the ranking is against the guidelines of Google, so it is considered a black hat SEO technique, and it should be avoided.
Keyword density refers to the percentage of occurrence of a keyword in a webpage out of all the words on that page. For example, if a keyword appears four times in an article of 100 words, the keyword density would be 4%. It is also known as keyword frequency as it talks about the frequency of occurrence of a keyword in a page. There is no ideal or exact keyword density for better ranking. However, the keyword density of 2…
HTTPS, which stands for Hypertext Transfer Protocol Secure), is a protocol for secure communication on the World Wide Web. It uses SSL (Secure Sockets Layer) to add an extra layer of security to the standard HTTP connection, i.e., it is a secure version of HTTP. It encrypts all data or communication between the server and the browser. The websites which use HTTP protocol, the data is transmitted between the site server and the browser as plain text, so anyone who…
Google Sitelinks are little sub-listings that generally appear under some search results in a SERP. Google adds Sitelinks only if it thinks they are useful for the user otherwise it will not show any Sitelinks. It uses its automated algorithms to shortlist and display Sitelinks. The four links under flipkart.com, in the image given below, are known as “Sitelinks.”
A Google penalty refers to the negative impact on the search rankings of a website. It can be automatic or manual, i.e., it may be due to an algorithm update or for using black hat SEO to improve the SEO of a site. If the penalty is manual, Google informs you about it through webmaster tool. However, if the penalty is automatic such as due to the algorithm you may not be informed. Google generally imposes the penalty in three…
Mobilegeddon is a search engine ranking algorithm introduced by Google on 21 April 2015. It was designed to promote mobile-friendly pages in Google’s mobile search results. It ranks the websites based on their mobile friendliness, i.e., the mobile-friendly sites are ranked higher than the sites that are not mobile friendly. After this algorithm update, mobile friendliness has become an important factor in ranking the websites in the SERPs.
Google Panda is a Google algorithm update. It was primarily introduced in 2011 to reward high-quality websites and diminish the low-quality websites in SERPs. It was initially called “Farmer.” Panda addressed many issues in Google SERPs, such as: Thin Content Duplicate Content Low Authority Content Farming High ad-to-content ratio Low-quality user-generated content (UGC) In an SEO interview, a correct answer to the question “What is Google Panda?” would be: “Google Panda is a search algorithm update introduced by Google in…
Google algorithm is a set of rules, codes or commands that enables Google to return search results relevant to the queries made by the users. It is the Google’s algorithm that allows it to rank the websites on SERPs on the basis of quality and relevancy. The websites with quality content and relevant information tend to remain at the top of the SERPs. So, Google is a search engine that is based on a dynamic set of codes called algorithm…
SS feed submission is an off page SEO technique. It refers to the submission of RSS feeds to RSS submission directory sites to improve the SEO of your site. RSS stands for Rich Site Summary and is also known as Really Simple Syndication. An RSS feed generally contains updated web pages, videos, images, links and more. It is a format to deliver frequently changing web content. The users who find these updates interesting can subscribe your RSS feed to receive…
Forum posting is an off page SEO technique. It involves generating quality backlinks by participating in online discussion forums of forum websites. In a forum posting, you can post a new thread as well as reply to old threads in forums to get quality backlinks to your site. Some of the popular forum websites are message boards, discussion groups, discussion forums, bulletin boards and more. So, forum websites are online discussion sites that allow you to participate in online discussion…