No, Google does not use the keyword meta tags in web search rankings. It is believed that Google ignores the meta tags keywords due to their misuse. As of my last update in January 2022, Google has officially stated that they do not use the keywords meta tag for ranking purposes. This means that including keywords in the meta tags, specifically in the meta keywords tag, does not directly influence a webpage’s ranking in Google search results. However, it’s important…

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An inbound link, which is also known as a backlink, is the incoming link to your site from an external source. It comes from an external site to your site. Whereas, outbound link is a link that starts from your site and points to another website. For example, if xyz.com links to your domain, this link from xyz.com is an inbound or backlink for your domain. However, it is an outbound link for xyz.com.

PageRank is one of the important ranking factors that Google uses to rank the web pages on the basis of quality and quantity of links to the web pages. It determines a score of a webpage’s importance and authority on a scale of 0 to 10. A webpage with more backlinks will have a higher PageRank than a webpage that has fewer backlinks. It was invented by Google’s founders: Larry Page and Sergey Brin. Note: At present, Google is not…

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HTTPS, which stands for Hypertext Transfer Protocol Secure), is a protocol for secure communication on the World Wide Web. It uses SSL (Secure Sockets Layer) to add an extra layer of security to the standard HTTP connection, i.e., it is a secure version of HTTP. It encrypts all data or communication between the server and the browser. The websites which use HTTP protocol, the data is transmitted between the site server and the browser as plain text, so anyone who…

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RankBrain is Google’s machine-learning artificial intelligence system designed to help Google to process search results and deliver more relevant information to users. It is a part of the Google’s Hummingbird search algorithm. It can learn and recognize new patterns and then revisit SERPs to provide more relevant information. It has the ability to embed the written language into mathematical entities called vectors that Google can understand. For example, if it does not understand a sentence, it can guess its meaning…

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What is Google Analytics? Google analytics is a freemium web analytics service of Google that provides you the detailed statistics of the website traffic. It was introduced in November 2005 to track and report the website traffic. It offers you free tools to understand and analyze your customers and business in one place. It mainly comprises statistics and basic analytical tools capable of monitoring the performance of your site. It tells you various important things about your website like your…

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Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader are some of the free and basic tools which are commonly used for SEO. However, there are also many paid tools like Seo Moz, spydermate, bulkdachecker, readily available in the market. Google webmaster tools: It is one of the most useful SEO tools. It is designed for the webmasters. It helps webmasters communicate with Google and evaluate and maintain their website’s performance in search engine results. Using webmaster, one…

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HTML is a case-insensitive language because uppercase or lowercase does not matter in this language and you can write your code in any case. However, HTML coding is generally written in lower case. HTML (Hypertext Markup Language) is generally case-insensitive. This means that whether you use uppercase or lowercase letters in HTML tags and attributes does not affect how the browser interprets the content. For example, <p> and <P> are considered the same in HTML. However, there are some attributes…

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The World Wide Web is a like a huge book whose pages are located on multiple servers present throughout the world. These web pages contain information and are connected by links called “hypertext.” In a book, we move from one page to another in a sequence, but in World Wide Web, we have to follow hypertext links to visit the desired page. So, it is a network of internet servers containing information in the form of web pages, audios, videos,…

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The Page rank of your page indicates the performance of your page. The page rank of a page depends on many factors such as quality of content, SEO, backlinks and more. So, to increase the page rank of a website you have to focus on multiple factors, e.g., you have to provide unique and original content, build more backlinks from authority sites and web pages with high page rank and more.