It is co-founded in 1998 by Larry Page, an American computer scientist and internet entrepreneur, and Sergey Brin who is also an American computer scientist and internet entrepreneur. The correct answer to the question “Who invented Google?” is Larry Page and Sergey Brin. They are the co-founders of Google. They started working on the search engine project in 1996 while they were graduate students at Stanford University. Initially named “Backrub,” their search engine evolved into what we now know as…

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It is an American multinational company which specializes in Internet-based products and services. Its services include a search engine, online advertising, cloud computing, software and more. For an SEO interview question like “What is Google?” the correct answer would typically be: “Google is a multinational technology company specializing in internet-related services and products, most notably its search engine, which is widely used around the world. Google’s search engine helps users find information on the internet by indexing web pages and…

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There are several Off page SEO techniques such as: Directory Submission: You can submit your site to a particular category of a web directory, e.g., if you are offering online tutorials, you should submit your site to the education category of a web directory. It will help you build more backlinks. Social Bookmarking: It enables you to store your links on bookmarking sites. These links serve as backlinks and thus helps improve the SEO of your website. RSS (Really Simple…

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In On Page SEO, optimization is done on the website that involves making changes in the title tag, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt, etc. Whereas, in off page SEO, the primary focus is on building backlinks and social media promotion. On page SEO techniques: It mainly involves optimizing the page elements such as: Page Title Page description Canonical URL Open Graph Tags Page Headers and Sub-Headers Paragraph Text Alt Image Tags Internal and External…

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On page SEO: It means to optimize your website and make some changes in the title, meta tags, structure, robots.txt, etc. It involves optimizing individual web pages and thus improves the ranking and attracts more relevant traffic to your site. It this type of SEO, one can optimize both the content and the HTML source code of a page. Main aspects of On page SEO are: Page Title: It should be relevant, unique and should include your main keywords. Meta…

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Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader are some of the free and basic tools which are commonly used for SEO. However, there are also many paid tools like Seo Moz, spydermate, bulkdachecker, readily available in the market. Google webmaster tools: It is one of the most useful SEO tools. It is designed for the webmasters. It helps webmasters communicate with Google and evaluate and maintain their website’s performance in search engine results. Using webmaster, one…

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They are called SEO executives, Webmasters, Websites optimizers, Digital marketing experts, etc. SEO executive: He is responsible for increasing the number of visitors or traffic to a website using various SEO tools and strategies. SEO/SMO analyst: He is responsible for planning and implementing SEO and social media strategies for the clients. He is supposed to quickly understand and support initiatives to achieve the objectives and goals of the client campaigns. Webmaster: He is responsible for maintaining one or more websites….

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SEO stands for Search Engine Optimization. It is a process of increasing the number of visitors to a website. It enhances the visibility of a web page and increases the quantity and quality of traffic to a website so that it could appear at the top of search engine result pages. It optimizes the websites for search engines and thus helps it achieve higher ranking in search engine result pages when users use keywords related to their products or services….

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