SEO: It is a process of increasing the online visibility, organic (free) traffic or visitors to a website. It is all about optimizing your website to achieve higher rankings in the search result pages. It is a part of SEM, and it gives you only the organic traffic. Two types: On-Page SEO: It deals with the optimization of a website for maximum visibility in the search engines. Off-Page SEO: It deals with gaining natural backlinks from other websites. SEM: It…

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A website is a collection of interlinked web pages or formatted documents that share a single domain and can be accessed over the internet. It may contain only one page or tens of thousands of pages and can be created by an individual, group, or an organization, etc. It is identified by a domain name or web address. For example, when you type the web address over the internet, you will arrive at the home page of that website.

The Domain Authority is a metric introduced by Moz. It is designed to rank a website on a scale of 1-100. The score “1” is considered the worst and the score “100” is considered the best. The higher the score or DA, the higher will be the ability to rank on search engine result pages. So, it is an important factor that defines how well your website will rank in search engines.

Keyword stuffing refers to increasing the keyword density beyond a certain level to achieve higher ranking in the SERPs. As we know, web crawlers analyze keywords to index the web pages, so some SEO practitioners exploit this feature of the search engine by increasing the keywords in a page. This way of improving the ranking is against the guidelines of Google, so it is considered a black hat SEO technique, and it should be avoided.

The referral traffic refers to the visitors that come to your site from the direct links on other websites rather than from the search engine. In simple words, the visits to your domain directly from other domains are called referral traffic. For example, a site that likes your page may post a link recommending your page. The visitor on this site may click on this link and visit your site. You can also increase referral traffic by leaving links on…

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In On Page SEO, optimization is done on the website that involves making changes in the title tag, meta tags, site structure, site content, solving canonicalization problem, managing robots.txt, etc. Whereas, in off page SEO, the primary focus is on building backlinks and social media promotion. On page SEO techniques: It mainly involves optimizing the page elements such as: Page Title Page description Canonical URL Open Graph Tags Page Headers and Sub-Headers Paragraph Text Alt Image Tags Internal and External…

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Google webmaster tools: Google webmaster tool is a free SEO tool offered by Google. It is a set of SEO tools that allow you to control your website. It informs you if anything goes wrong with your website like crawling mistakes, plenty of 404 pages, malware issues, manual penalties, etc. In other words, Google communicates with webmasters through this tool. You also do not need to use most of the expensive SEO tools if you are using this tool. Google…

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It is a computer program that is designed to serve or deliver the web pages to users in response to their queries or requests made by their computers or HTTP clients. In other words, it hosts websites on the internet. It uses HTTP (Hypertext Transfer Protocol) to serve pages to computers that are connected to it.

A blog is an information on the website that is regularly updated. Blogs are usually written by an individual or a small group of people. It is written in an informal or conversational style. It is like an online diary or a book located on a website. The content of a blog generally includes text, pictures, videos, etc. A blog may be written for personal use or sharing information with a specific group or to engage the public. Furthermore, the…

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It is a black hat SEO technique to improve the SEO of a website. In this technique, the SEO practitioners rewrite a single article to produce its multiple copies in such a way that each copy is treated as a new article. These articles have low quality, repetitive content. Such articles are frequently uploaded to the site to create the illusion of fresh articles.