PPC stands for pay-per-click. It is a type of search engine marketing in which you have to pay a fee each time your advertisement is clicked by an online user. Search engines like Google, Bing, etc., offer pay-per-click advertising on auction basis where the highest bidder gets the most prominent advertising space on the SERPs so that it gets a maximum number of clicks.
SEO stands for Search Engine Optimization. It is a process of increasing the number of visitors to a website. It enhances the visibility of a web page and increases the quantity and quality of traffic to a website so that it could appear at the top of search engine result pages. It optimizes the websites for search engines and thus helps it achieve higher ranking in search engine result pages when users use keywords related to their products or services….
A title tag is an HTML element that is used to specify the title of a page. It is displayed on search engine result pages as a clickable heading just above the URL and at the top of the browser. In SEO, the title tag is significant. It is highly recommended to include a unique and relevant title that correctly describes the content of a webpage or a website. Thus, it tells the users and search engines about the nature…
The backlinks are an indication of the popularity of a website. They are important for SEO as most of the search engines like Google give more value to websites that have a large number of quality backlinks, i.e., a site with more backlinks is considered more relevant than a site with fewer backlinks. The backlinks should be relevant which means they should come from the sites that have content related to your site or pages otherwise the links if they…
We can check which pages of a website are indexed by Google in two different ways: The first method is to check the Google index status of the website through Google Webmaster tools. For this, you are required to add the website on the dashboard and verify the ownership then click on the tab “Index status”. The webmaster tool will display the number of pages indexed by the Google. The second method involves a manual search on Google. In this…
Google Sitelinks are little sub-listings that generally appear under some search results in a SERP. Google adds Sitelinks only if it thinks they are useful for the user otherwise it will not show any Sitelinks. It uses its automated algorithms to shortlist and display Sitelinks. The four links under flipkart.com, in the image given below, are known as “Sitelinks.”
Alexa.com is a website and a subsidiary company of Amazon.com that provides a wide range of services out of which one is Alexa rank. This rank is a metric that ranks websites in a particular order on the basis of their popularity and website traffic in the last three months. Alexa generally considers the unique daily visitors and average page views over a period of 3 months to calculate the Alexa rank for a website. Alexa rank is updated daily….
They are called SEO executives, Webmasters, Websites optimizers, Digital marketing experts, etc. SEO executive: He is responsible for increasing the number of visitors or traffic to a website using various SEO tools and strategies. SEO/SMO analyst: He is responsible for planning and implementing SEO and social media strategies for the clients. He is supposed to quickly understand and support initiatives to achieve the objectives and goals of the client campaigns. Webmaster: He is responsible for maintaining one or more websites….
No, Google does not use the keyword meta tags in web search rankings. It is believed that Google ignores the meta tags keywords due to their misuse. As of my last update in January 2022, Google has officially stated that they do not use the keywords meta tag for ranking purposes. This means that including keywords in the meta tags, specifically in the meta keywords tag, does not directly influence a webpage’s ranking in Google search results. However, it’s important…
An inbound link, which is also known as a backlink, is the incoming link to your site from an external source. It comes from an external site to your site. Whereas, outbound link is a link that starts from your site and points to another website. For example, if xyz.com links to your domain, this link from xyz.com is an inbound or backlink for your domain. However, it is an outbound link for xyz.com.