What is PPC? PPC stands for pay-per-click. It is a type of search engine marketing in which you have to pay a fee each time your advertisement is clicked by an online user. Search engines like Google, Bing, etc., offer pay-per-click advertising on auction basis where the highest bidder gets the most prominent advertising space on the SERPs so that it gets a maximum number of clicks. What is keyword stuffing? Keyword stuffing refers to increasing the keyword density beyond…

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Keyword Stuffing: The search engines study the keywords included in a webpage to index the webpage or a site. So, some people increase the keyword density in their web pages to get a higher ranking. Keywords should be 2 to 4 % of the total world count, increasing keyword density beyond this is known as black hat SEO as it is against the SEO guidelines of Google. Cloaking: In this technique, the web pages are coded are in such a…

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Robots.txt is a text file that gives instructions to the search engine crawlers about the indexing of a webpage, domain, directory or a file of a website. It is generally used to tell spiders about the pages that you don’t want to be crawled. It is not mandatory for search engines, yet search engine spiders follow the instructions of the robots.txt. The location of this file is very significant. It must be located in the main directory otherwise the spiders…

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404 error is an HTTP response status code which indicates that the requested page could not be found on the server. This error is generally displayed in the internet browser window just like web pages. In the context of SEO (Search Engine Optimization), a 404 error is an HTTP status code that indicates that the requested webpage could not be found on the server. It typically occurs when a user tries to access a webpage that no longer exists or…

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Forum posting is an off page SEO technique. It involves generating quality backlinks by participating in online discussion forums of forum websites. In a forum posting, you can post a new thread as well as reply to old threads in forums to get quality backlinks to your site. Some of the popular forum websites are message boards, discussion groups, discussion forums, bulletin boards and more. So, forum websites are online discussion sites that allow you to participate in online discussion…

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An SEO audit refers to a process that evaluates the search engine friendliness of a website. It grades a site for its ability to appear in SERPs, i.e., it is like a report card for your site’s SEO. It helps you find issues with your site. You can resolve these issues to boost the ranking of your page or increase your sale. Furthermore, by doing SEO audit, you can do the following Some SEO audit tools: Woornak SEOptimer Raven Tools…

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How would you increase the Page Rank of a page? The Page rank of your page indicates the performance of your page. The page rank of a page depends on many factors such as quality of content, SEO, backlinks and more. So, to increase the page rank of a website you have to focus on multiple factors, e.g., you have to provide unique and original content, build more backlinks from authority sites and web pages with high page rank and…

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A website made on flash. or A website made on HTML 5. The content presented in a flash website is hard to parse by search engines, so, it is always preferred to build a website in HTML for better SEO prospective. The correct answer to the question “Which type of website is good for SEO purpose?” would typically involve discussing characteristics that make a website more SEO-friendly. Here’s a comprehensive response: Responsive and Mobile-Friendly: Websites that are responsive and adapt…

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Keyword proximity refers to the distance between the keywords, i.e., it tells how close keywords are to each other in a phrase or body of text. It is used to measure the distance between two keywords in the text. It is used by some search engines to measure the relevancy of a given page to the search request. It specifies that the closer the two keywords in a phrase or a search term, the more relevant will be the phrase….

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HTTP 404 error is technically a client-side error which means it is your mistake, i.e., the requested page is not present in your website. If you had maintained that page in your site, it would have been indexed by the crawler and thus would have been present in the server. Furthermore, you also receive this error, when you mistype a URL or when a webpage or resource is moved without redirecting the old URL to the new one. So, whenever…

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