Keyword proximity refers to the distance between the keywords, i.e., it tells how close keywords are to each other in a phrase or body of text. It is used to measure the distance between two keywords in the text. It is used by some search engines to measure the relevancy of a given page to the search request. It specifies that the closer the two keywords in a phrase or a search term, the more relevant will be the phrase….
Robots.txt is a text file that gives instructions to the search engine crawlers about the indexing of a webpage, domain, directory or a file of a website. It is generally used to tell spiders about the pages that you don’t want to be crawled. It is not mandatory for search engines, yet search engine spiders follow the instructions of the robots.txt. The location of this file is very significant. It must be located in the main directory otherwise the spiders…
If your website is banned by the search engines for using black hat practices and you have corrected the wrongdoings, you can apply for reinclusion. So, it is a process in which you ask the search engine to re-index your site that was penalized for using black hat SEO techniques. Google, Yahoo, and other search engines offer tools where webmasters can submit their site for reinclusion.
A spider is a program used by search engines to index websites. It is also called a crawler or search engine robot. The main usage of search engine spiders is to index sites. It visits the websites and read their pages and creates entries for the search engine index. They act as data searching tools that visit websites to find new or updated content or pages and links. Spiders do not monitor sites for unethical activities. They are called spiders…
Webmaster tool should be preferred over Analytics tool because it includes almost all essential tools as well as some analytics data for the search engine optimization. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics. When it comes to SEO (Search Engine Optimization), both Google Webmaster Tools (now called Google Search Console) and Google Analytics serve different purposes and are valuable in their own right. Google Search Console (formerly Google…
We should follow the following instructions to decrease the loading time of a website: Optimize images: You can optimize images and decrease the file size without affecting the quality of that image. You can use the external picture tools to resize your images such as the Photoshop, picresize.com and more. Furthermore, use fewer images (avoid them unless necessary). Use browser caching: Caching involves temporary storages of web pages that helps reduce bandwidth and improve performance. When a visitor visits your…
The title tag should be between 66-70 characters as the Google generally displays the first 50to 60 characters of the title tag. So, if your title is under 60 characters, there are more chances that your title is displayed properly. Similarly, the Meta description tag should be between 160-170 characters as the search engines tend to truncate descriptions longer than 160 characters.
Google webmaster tools: Google webmaster tool is a free SEO tool offered by Google. It is a set of SEO tools that allow you to control your website. It informs you if anything goes wrong with your website like crawling mistakes, plenty of 404 pages, malware issues, manual penalties, etc. In other words, Google communicates with webmasters through this tool. You also do not need to use most of the expensive SEO tools if you are using this tool. Google…
SEO: It is a process of increasing the online visibility, organic (free) traffic or visitors to a website. It is all about optimizing your website to achieve higher rankings in the search result pages. It is a part of SEM, and it gives you only the organic traffic. Two types: On-Page SEO: It deals with the optimization of a website for maximum visibility in the search engines. Off-Page SEO: It deals with gaining natural backlinks from other websites. SEM: It…
HTML is a case-insensitive language because uppercase or lowercase does not matter in this language and you can write your code in any case. However, HTML coding is generally written in lower case. HTML (Hypertext Markup Language) is generally case-insensitive. This means that whether you use uppercase or lowercase letters in HTML tags and attributes does not affect how the browser interprets the content. For example, <p> and <P> are considered the same in HTML. However, there are some attributes…